Presentation – Generating Appointments

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Finding New Donors Using LinkedIn
- Module 1 – Your LinkedIn Profile
  - Assignments – Module 1
  - Reading – Why LinkedIn is Essential
  - Reading – The Essential Elements of a LinkedIn Profile
  - Video – Complete Your LinkedIn Profile
  - Bonus Reading (optional) – LinkedIn: 101 Ways To Rock Your Personal Brand
- Module 2 – Prospecting
  - Assignments – Module 2
  - Slide – Donor Relations Cycle
  - Reading – Connecting with the Right People
  - Template – Donor Persona
  - Video – How to Best Use LinkedIn Sales Navigator
  - Video – Using LinkedIn Sales Navigator to Connect with Donors
  - Script – LinkedIn Connection Request
  - Video – The Go Giver
  - Bonus Reading (optional) – The Go Giver
- Module 3 – Generating Appointments
  - Assignments – Module 3
  - Slide – Donor Relations Cycle
  - Podcast – Generating Appointments
  - Presentation – Generating Appointments
  - Video – Working with Email Sequences to Generate Appointments
  - Email Scripts for Generating Appointments
  - Video – Setting Appointments When Someone Responds
  - Template – Email Campaign Tracking System
- Module 4 – Powerful Conversations
  - Assignments – Module 4
  - Slide – Donor Relations Cycle
  - Article – All Donors Need More Education
  - Book Segment – Seek First to Understand, Then be Understood
  - Article – Curiosity, Listening, and Intuition
  - Powerful Questions
  - Article – Enrollment
  - Video – Immediately Following up After a Call or Visit
  - Book – Conversational Intelligence
- Module 5 – Planning and Keeping Score
  - Assignments – Module 5
  - Slide – Donor Relations Cycle
  - Book Segment – Begin with the End in Mind
  - Plan Your Work and Work Your Plan
  - Questionnaire – Course Feeback
- Module 6 – Stewarding Relationships
  - Assignments – Module 6
  - Slide – Donor Relations Cycle
  - Article – Going the Extra Mile
  - Book Segment – Synergize
  - Video – Be Unstoppable