Let’s get right to the point. Corporate sponsorship and corporate philanthropy are not the same. They are different—very different. And no matter which one you are considering, you probably aren’t thinking creatively enough.

Typically, philanthropy is done by individuals, not companies, but some companies still give for the sake of giving expecting nothing in return. Actually, that is philanthropy, especially when it comes to the Canada Revenue Agency or IRS. Philanthropy, or a donation by a company, is a gift made to a charity with no expectation of anything in return—no event passes or tickets to a gala, no logo inclusion, banners, tweets, or posts. Nothing! Zilch! Nada! Philanthropy comes from the heart; donations should be altruistic. [Read more…]