Let’s get right to the point. Corporate sponsorship and corporate philanthropy are not the same. They are different—very different. And no matter which one you are considering, you probably aren’t thinking creatively enough.
Typically, philanthropy is done by individuals, not companies, but some companies still give for the sake of giving expecting nothing in return. Actually, that is philanthropy, especially when it comes to the Canada Revenue Agency or IRS. Philanthropy, or a donation by a company, is a gift made to a charity with no expectation of anything in return—no event passes or tickets to a gala, no logo inclusion, banners, tweets, or posts. Nothing! Zilch! Nada! Philanthropy comes from the heart; donations should be altruistic. [Read more…]
This week’s blog is by our good friend, 
Having a marketing packet to attract your corporate sponsors is essential in helping them support your event or cause. And yet, marketing collateral alone is not enough! Sponsors need you to personally enroll them in the possibilities (and realities) that you and your organization are creating in the world. Yes, they may want to be associated with your project. More importantly, they want to be associated with you. That tandem is key.