Making the ask does not follow formulas or manuals. Every case and every situation is different, and as much as you want to have a guide with every step to give, you will not find it. There are no magic formulas.
However, this is the question that many fundraisers, sellers and freelancers ask me. What do I do if …? And the truth is that this is a question that I love. They tell me, and with good reason, that the answer does not please them so much. I always tell them it depends.
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Some time ago I was at an event in New York City where the speaker asked the audience whom they respected as modern-day heroes and heroines? Many fine names came forward including Mahatma Gandhi, Martin Luther King, Aung San Suu Kyi and Nelson Mandela. Curiously, neither Hillary Clinton nor Donald Trump was mentioned.






On teams, it’s not uncommon for individuals to overlook those with whom they work each and every day. As the saying goes: “familiarity breeds complacency!”