Making the ask does not follow formulas or manuals. Every case and every situation is different, and as much as you want to have a guide with every step to give, you will not find it. There are no magic formulas.
However, this is the question that many fundraisers, sellers and freelancers ask me. What do I do if …? And the truth is that this is a question that I love. They tell me, and with good reason, that the answer does not please them so much. I always tell them it depends.
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